How to Improve Your Relationship with Clients

The answer is so obvious, that sometimes goes unnoticed - Strengthening customer service. The power behind most successful businesses is attributed to the power of excellent customer service.

Keep in mind that, no matter how wonderful the product or the talent of employees, what the client remembers most is the direct interaction with our organization. The strategy should be unconventional and the metrics should have a single goal: Ensure the customer is happy. And this is achieved by creating a culture of service, recognizing the value of the client, and fully knowing the client. Some suggestions for improving and strengthening customer service are:
 
Ensure that your business and employees have the skills to meet customer needs. Which are? Empathy, patience, consistency, adaptability, clear communication, knowledge and "thick skin" - the customer is always right.

Analyze the service cycle: Poor customer service during an essential part of the business can ruin the relationship completely and put the business at risk.


Improve your interaction with the client: Talent is only the beginning, because the relationship with the client is the magic formula of success. This includes; identify something in common with customers become an active listener, know how to accept mistakes, solve problems.
Strengthen effective and formal strategies for customer services: These must integrate the importance of ensuring a personalized service - non-robotic, available and accessible to the customer, identify the specific / particular needs of the client - avoiding providing the same service to all equally.


The experience of a customer is an integral part of the success of a business and by 2020, the service is expected to be even more important than the price of a product. The service is a differentiator and the companies that are known for their customer service, set the guidelines on how customers expect to be served. Creates customers for life, nourishes the culture of learning new ways to provide excellence in customer service. The return on investment is priceless.

EnglishCristina Hermida